B.B.A. – Business Analytics

The BBA in Business Analytics is an innovative and dynamic programme designed to equip students with a strong foundation in business administration while focusing on the power of data analysis and its application in decision-making. This interdisciplinary programme combines the principles of business management, statistics, computer science, and data science to create well-rounded graduates who can thrive in the rapidly evolving world of analytics.

The core focus of the program lies in its analytics courses. Students learn fundamental statistical methods, data visualization techniques, predictive modelling, machine learning algorithms, and data mining strategies. They also gain hands-on experience in using industry-standard tools and software for data analysis, such as Python, R, SQL, and Tableau.

Programme Highlights:

  • The Bachelor of Business Administration in Business Analytics degree is a four-year Honours Programme with multiple exit options and has been designed with the student’s long-term success in mind. This programme develops practical research, data analysis, and reporting insights.
  • The programme focuses on critical analysis, data visualization, and data management. Students develop analytical skills and learn how to apply statistical methods to solve business analytic problems. Students learn how to apply business analytics concepts and tools to the real-world environment.
  • The industry requires graduates with not only domain knowledge and skills but also knowledge and awareness of modern technology and its effective use. The teaching team has previous experience of working with industry and a clear vision about balancing theory with practice.

Programme Benefits:

  • Industry-Relevant Skills – The curriculum is designed in consultation with industry experts, ensuring that students acquire the in-demand skills and knowledge needed to succeed in the rapidly evolving field of business analytics.
  • Opportunity for an internship during the final year in leading corporates.
  • Industry-oriented curriculum
  • Practical exposure, putting theoretical knowledge into action.
  • Opportunities to work on live projects.
  • Well-recognized UGC-approved degree from an A++ institution
  • Career opportunities in the best corporates

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