The BBA in Business Analytics is an innovative and dynamic programme designed to equip students with a strong foundation in business administration while focusing on the power of data analysis and its application in decision-making. This interdisciplinary programme combines the principles of business management, statistics, computer science, and data science to create well-rounded graduates who can thrive in the rapidly evolving world of analytics.
The core focus of the program lies in its analytics courses. Students learn fundamental statistical methods, data visualization techniques, predictive modelling, machine learning algorithms, and data mining strategies. They also gain hands-on experience in using industry-standard tools and software for data analysis, such as Python, R, SQL, and Tableau.