B.B.A. - Industry Integrated

Value Added Courses :

Value added courses provided for the students are Power BI, Digital Marketing and Soft Skill Training. These are certification courses provided to bridge the gap between academics and changing business needs of the organization.

  • AECC- Ability Enhancement Compulsory Courses
  • DSC- Discipline Specific Course
  • VBC- Value-based Course
  • SEC- Skill Enhancement Course
  • DSE- Discipline Specific Elective
  • OE- Open Elective
  • OTJ – On the Job Training


In this programme, students, during their first year of study will be in the institution for 7 days a week. However, during 2nd and 3rd year of their study, 5 days students will be on the job with an established dealership and 1 day a week in the institution.  The students will not be getting any stipend during the first year. As they move on, they get ₹ 9000 p.m. and ₹ 10000 p.m. during their second and third year respectively. In addition to the salary, they also are eligible for attractive incentives that depend on the sales in the respective dealership.

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