Overview
The Bachelor of Business Administration (BBA) is a three-year undergraduate programme designed to provide students with a comprehensive and rigorous foundation in contemporary business and global management practices. The programme aims to develop a holistic understanding of organizational perspective functioning within the given agile economic, social, legal and technological environments.
Curriculum encompasses core functional areas such as accounting, finance, marketing, human resource management, operations and business analytics, complemented by interdisciplinary and skill-oriented courses that enhance managerial competence. A strong emphasis is placed on critical thinking, problem-based and experiential learning approaches to bridge the gap between theory and practice. This approach fosters critical thinking, analytical reasoning, ethical decision-making, teamwork and effective communication skills.
Programme Education Objectives
| PEOs | Programme Educational Objectives |
|---|---|
| PEO1 | The programme aims to nurture students in intellectual, technical, interpersonal and social skills, focusing on holistic education and development. It prepares graduates to make informed decisions and take on leadership roles in management. |
| PEO2 | To provide students with updated business knowledge and competence across functional management areas. |
| PEO3 | To encourage management growth and entrepreneurship through experiential learning. |
| PEO4 | To instill professional ethics, human values and social responsibility for the betterment of organisations and society. |
| PEO5 | To prepare future business professionals who can apply theoretical understanding to create practical, viable solutions to real-world challenges. |
Career Pathways
Human Resource Management (HR) Specialisation
Career Roles
- Human Resource Executive / Officer
- Talent Acquisition / Recruitment Specialist
- Training and Development Executive
- Payroll and Compensation Analyst
- Employee Relations Executive
- HR Operations Coordinator
- Industrial Relations Executive
- HR Analyst (with HR analytics exposure)
Major Sectors
- Manufacturing and industrial firms
- Automobile
- Logistics and Aviation
- IT and service companies
- Consulting firms
- Hospitals and healthcare organisations
- Educational institutions
- NGOs and non-profit organisations
Finance Specialisation
Career Roles
- Financial Analyst
- Accounts Executive
- Banking Officer / Relationship Manager
- Investment Analyst
- Credit Analyst
- Insurance Executive
- Junior Tax Consultant
- Financial Planning and Wealth Management Executive
Major Sectors
- Banks, Finance and Sensex
- Insurance companies
- Wealth Management
- Investment and asset management firms
- Accounting and audit firms
- FinTech companies
- Corporate finance departments
Marketing Specialisation
Career Roles
- Marketing Executive
- Sales and Business Development Executive
- Digital Marketing Executive
- Brand Executive
- Market Research Analyst
- Advertising and Media Executive
- Customer Relationship Management (CRM) Executive
- Product Executive
Major Sectors
- FMCG companies
- Retail organisations
- Digital marketing agencies
- Advertising and media firms
- E-commerce companies
- Start-ups and entrepreneurial ventures
Programme Outcomes (POs)
| POs | Programme Outcomes |
|---|---|
| PO1 | Demonstrate a strong understanding of management functions, communication concepts and principles. |
| PO2 | Understand and apply concepts from finance, accountancy, law, statistics, HR, operations, IT and management to make informed business decisions. Integrate knowledge from multiple disciplines to design effective business strategies. |
| PO3 | Apply skills and competencies with a creative mindset to pursue entrepreneurship and adapt effectively as an individual or team member. Demonstrate life skills, coping skills and human values in professional settings. |
| PO4 | Develop reflective, analytical and creative thinking to gain deeper insights into the business world and manage complex situations using acquired skills and knowledge. |
| PO5 | Practise professional ethics, appreciate sustainability, and demonstrate social responsibility. Commit to lifelong learning to achieve higher levels of proficiency and personal growth. |
Programme Structure
| Semester I | Semester II | Semester III | Semester IV | Semester V | Semester VI |
|---|---|---|---|---|---|
| Saahitya Sourabha– I / Gadya Varidhi / Translations selected from South India | Saahitya Sourabha– II / Gadya Kalash / Translations selected from East and North East India | Saahitya Dhaare– I / Kavya Sudha / Translations selected from Central and West India | Saahitya Dhaare – II / Khand kavya –Shabari / Translations selected from North India | Business Policy and Strategy | Banking and Operations |
| Readings from Literature and Language Skills | Interpretations of Literature and Language Skills | Perceptions of Literature and Language Skills | Insights from Literature and Language Skills | Information Systems for Managers | Entrepreneurship and Start up Management |
| Introduction to Accounting | Corporate Environment | Statistical Methods for Business Decisions | Global Business Dynamics | Organization Communication Strategies | Business Analytics Essentials |
| Management Theory & Practical Applications | Mathematics for Business Decisions | Ethics and CSR for Business Managers | Business Research Methods | Personal Tax Planning | Corporate Accounting |
| Economics for Business Decisions | Cost Analysis and Cost Control | Organizational Dynamics and Leadership | Management Accounting | Specialization - 1 | Specialization - 3 |
| Marketing Strategy and Operations | Managing People & Performance | Financial Decision-Making | Production and Operations Management for Business | Specialization - 2 | Specialization - 4 |
| Constitution of India-I | Environmental Studies | a. Indian Knowledge System | a. Employability Skills b. Business Leadership (Any one paper to be selected) | Capstone Project | Corporate Internship |
| - | - | - | Statistical Package for Business Analysis | - | - |
| - | - | - | Constitution of India-II | - | - |
Value Added Courses (VAC)
| S.No | Name of the VAC |
|---|---|
| 1 | BBA (General) - Advanced Excel and Digital Marketing |
Eligibility Criteria
Candidates who have completed two-years pre-university programme of Karnataka State or its equivalent of any state or country are eligible for admission into this programme.
- Pass in 10 + 2 are eligible for BBA admission
